California Privacy Notice.

This California Privacy Notice supplements our main Privacy Policy and applies specifically to California residents under the California Consumer Privacy Act ("CCPA") as amended by the California Privacy Rights Act ("CPRA"). It explains the categories of personal information we collect, how we use it, who we share it with, and the privacy rights available to California residents.

At Survival Mastery, your privacy matters. We don't sell your personal information — not to advertisers, not to data brokers, not to anyone. We collect only the information we need to operate the platform, serve you better, and meet our legal obligations. This notice describes exactly what that means in practice.

Personal Information We Collect

In the past 12 months, we may have collected the following categories of personal information from California residents:

• Identifiers — Name, email address, phone number, mailing address, IP address, account username, and online identifiers.
• Customer records — Information you provide when creating an account, signing up for a membership, or contacting us, including payment information (processed by our payment processor; we do not store full payment card numbers).
• Commercial information — Records of products or services purchased, membership tier, transaction history, and engagement with offerings.
• Internet or network activity — Browsing history on our platform, course progress, lessons completed, search queries, click activity, and interactions with our content.
• Geolocation data — General location derived from IP address (not precise GPS coordinates).
• Audio, electronic, visual information — If you participate in community features or submit content, we may collect text, images, or video you provide.
• Inferences — Information we derive about your preferences, interests, and learning patterns from your platform activity to personalize your experience.

We do not knowingly collect sensitive personal information as defined under the CPRA (such as Social Security numbers, precise geolocation, racial or ethnic origin, religious beliefs, biometric information, or health information).

How We Collect This Information

We collect personal information from the following sources:

• Directly from you — When you create an account, sign up for our newsletter, purchase a membership, contact us, or submit forms.
• Automatically — Through your use of our platform, including cookies, web beacons, server logs, and analytics tools that record your interactions with our content.
• From service providers — Such as our payment processor (Stripe), email service providers, analytics providers, and customer relationship management platforms acting on our behalf.
• From partners — When you access Survival Mastery through one of our institutional partners (such as an educational institution or organization), we may receive limited information from that partner to enable your access.

Why We Collect This Information

We use the personal information we collect for the following business purposes:

• Providing, maintaining, and operating the Survival Mastery platform and its services.
• Processing transactions, managing memberships, and delivering customer support.
• Personalizing your experience, including recommending courses and tracking your progress.
• Communicating with you about your account, our services, updates, and educational content.
• Sending marketing communications (with your consent, where required by law).
• Improving our platform, content, and user experience through analytics and research.
• Detecting, preventing, and addressing fraud, security incidents, and unauthorized activity.
• Complying with legal obligations and enforcing our terms.

Who We Share Your Information With

We share personal information only with service providers who help us operate our business and only for the specific business purposes for which they were engaged. Our service providers include:

• Payment processors — Stripe, for processing memberships and transactions.
• Hosting and infrastructure — Pantheon, our website hosting provider.
• Email and marketing services — Including HubSpot and email delivery providers for transactional and marketing communications.
• Video delivery — Vimeo, for hosting and streaming course content.
• Analytics — Google Analytics and similar tools, to understand how visitors use our platform.
• Customer support tools — Platforms that help us respond to your inquiries.
• Institutional partners — When you access Survival Mastery through a partner organization (such as a school, scouting council, or training program), we may share limited information with that partner as required to facilitate the program.
• Legal and compliance recipients — Government authorities, law enforcement, or other parties when required by law or to protect our legal rights.

All service providers are contractually obligated to handle your information only for the purposes we specify and to maintain appropriate security and confidentiality measures.

Your California Privacy Rights

If you are a California resident, you have the following rights under the CCPA and CPRA:

• Right to Know — You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purposes for collecting it, and the categories of third parties with whom we have shared it.
• Right to Delete — You may request that we delete personal information we have collected from you, subject to certain exceptions (such as information needed to complete transactions, comply with legal obligations, or detect security incidents).
• Right to Correct — You may request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing — Although we do not sell or share your personal information, you have the right to direct us not to. You may exercise this right at any time using the form below.
• Right to Limit Use of Sensitive Personal Information — If we collected sensitive personal information (we currently do not), you would have the right to limit our use of it.
• Right to Non-Discrimination — We will not discriminate against you for exercising any of your CCPA/CPRA rights. You will not be denied service, charged different prices, or provided a different level of quality based on your privacy choices.

How to Submit a Privacy Request

To exercise any of your California privacy rights, please submit your request using the form below. We will respond to verified requests within 45 days of receipt, with an additional 45-day extension available if reasonably necessary (in which case we will notify you).

Identity verification: To protect your privacy and security, we will take reasonable steps to verify your identity before fulfilling your request. We may ask you to provide additional information to confirm that you are the person whose data is being requested.

Authorized agents: If you are an authorized agent submitting a request on behalf of a California resident, you must provide written authorization from that person and may be asked to verify your own identity.

How Long We Keep Your Information

We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we will securely delete or anonymize it. Retention periods vary depending on the type of data and the purpose for which it was collected. Specific retention periods are documented in our internal data retention policies.

Changes to This Notice

We may update this California Privacy Notice from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will update the "Last Updated" date at the top of this notice and provide notice through the platform or by other appropriate means. We encourage you to review this notice periodically.